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Thank you for visiting our store. We are a company based in Los Angeles California, specializing in fine gemstones and jewelry. We have been in the United States market for over 15 years, however gem business in our family goes back many generations since 1855. In keeping with our family tradition, we strive to deliver unmatched value to our customers. Our philosophy is simple, Deliver Incredible Quality at Unbelievable Prices. We want to earn your business and build a long-term relationship that is satisfying to both you and us in order to create a win-win situation.


Our gems and jewelry have been exclusively showcased on TV for the past 3 years. Arguably the best gem and jewelry show on TV. Starting September 8th , we will commence our TV show. Prior to that we were a wholesale distributor in the United States for over 15 years. At one time, we were one of the primary vendors for a leading gems and jewelry network in the US. If you own a quality gem that was not purchased from us, there is a probability that we sold that gem. If you own a Ceylon sapphire, then the probability is even higher that we were the original seller.


In addition to administrative staff, our staff includes customer service, expert buyers, production, quality control and a GIA Graduate Gemologist. The owners are directly and intimately involved with the day-to-day operations. We have eliminated the middleman by cultivating long-term relationships with mine operators and first line distributors; being in the business for over 28 years, here and overseas, has helped us in this regard. We also have a buying office in Sri Lanka (Ceylon) where over 160 varieties of colored gems are found. We buy only when the “best quality meets the best price”. As a result we are able to pass those savings directly to you.


If you are thinking of a specific item or just thinking of owning or gifting a gorgeous piece of jewelry, please call or contact us immediately! We will be more than happy to assist you with picking out the right item for you.



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